Are you looking for a new brand, a sub-brand, or rebrand for your business, product or service?

Premium domains are a solid foundation to build upon. They're an investment in your core business IP ...your key intellectual assets. They can grow in value. Good domains deliver a competitive edge in increasingly cutthroat global marketplaces. But, bad ones can break your business.

While Exact Match Domains have an established position at the top of the market, they also have weaknesses. EMDs are less effective than they were before autumn 2012 when Google changed its algorithms, but arguably their key weakness is that they're generic. They consist of words that belong to everyone, and are therefore inherently difficult to own in a prospect's mind.

We all understand and accept that brands are extremely valuable. Our world and the internet are dominated by brands. Amazon, Apple, Coke, Google, Microsoft, Samsung, Toyota are all branded names …not keywords.

Brandable domains, can create visual imagery or hooks, that can be owned and retained in a prospects mind, to bring them back to your product or service again and again.

Unfortunately, a purely brandable domain isn’t without its problems either. If your customers are searching for shoes, and your domain is something unknown and a bit abstract like yellowpath.com, then even if your business appears high in the search results, there’s no obvious 'word' trigger for the customer to instinctively understand that your website relates to shoes …and so they click on a competitor's link in the blink of an eye.

So what’s the solution?

That’s a 64 million buck question, and there are various answers depending on who you listen to, their background experience [Brands? Domains? SEO?], and where their commercial interest lies.

Our solution is somewhere between EMDs and brandables …it’s a hybrid that occupies the middle ground. Domains that hit the sweet spot with keywords that consumers are searching for, and will recognise, but also a brandable element that delivers a hook over and above generic terminology.

Take 'car insurance'; the words 'car insurance' belong to everyone, including every car insurance provider [competitors]. It's a generic term that's impossible to own in a prospect's mind [unless via a brand].

Our hybrid brandable solution, can be demonstrated by one of the premium domains for sale on this site; carmainsurance.com includes the words 'car' and 'insurance', adding the positive vibes from 'karma' phonetics. Of course, karma relates to cause and effect, which is conceptually an exact match for insurance, and that's the basis for the visual imagery ...the hook. Take a look at carmainsurance.com on our home page.

Why Brand A Domain?

We see with fresh eyes. Our strategy is insight-driven, derived from decades of hard-earned brand experience.

We’re not entrenched in an EMD mindset that can’t deliver the way it used to. Most of the domains on our site are hybrid domains. Take a look around, and if you don't see any domains that meet your requirements, get in touch. We retain a select stock of premium domains, and [subject to terms and availability], occasionally work with corporate clients to deliver solutions to their specific requirements.

Our domains are typically targeted at corporates and funded startups, plus domain investors including UHNWI and family offices, so our pricing model fits in the space above brandables, and below ultra-EMDs.

We may be able to offer payment by installments on a small selection of domains; terms and conditions apply.