Hi, I'm an award-winning brand professional, who's productised my expert brand knowledge via premium domains.

Based in the UK, I've been fortunate enough to work across digital, print, and television with a wide range of brands and corporate clients including the BBC, BT, Bates Saatchi & Saatchi, Channel 4, Diageo, Hasbro, IBM, RBS, STV, UKTV, & WPP.

Working with corporates and big brands, I've developed a solid grasp of brand strategy, brand positioning, brand values, brand voice, propositions & business models, plus IP legal matters such as copyright, licensing, and trademarks.

This breadth and depth of experience gives Brand A Domain an edge when it comes to premium brandable domains. However, we've taken brandables a step further, with our fresh, insight-driven approach ...jump to our solutions page to find out more.

I'll leave you with a domain transaction example. In this instance, it happens to be an Exact Match Domain [and yes, I'd argue that that an EMD can't be owned in the consumer's mind, as most would think of a 'ring' as something to wear on a finger], but that doesn't change the underlying business rationale.

Back in 2014, GetDoorBot.com invested US$1million to upgrade to Ring.com. With the business subsequently selling to Amazon [of which US$30-US$40 million is estimated to be attributed to the domain name], plus the benefit of hindsight, you could argue that the US$1million paid was a bargain.

The key take-away is that the founders of GetDoorBot.com had the vision and insight to realise that the domain transaction was an essential foundation, and a key tangible IP investment ...not a liability.